If you’re reading this, you’re probably looking for a real estate fundraising software solution for your organization.
Maybe you’re not sure what real estate fundraising software is or why you need it. Perhaps you’re not even sure how it works. Maybe you’re just looking for a few good reasons to convince your boss that this is a worthwhile investment.
Whatever the case, we’re here to help.
This guide will cover the basics of real estate fundraising software, including what it is, how it works, and what benefits it can offer your business.
We’ll also provide an overview of the top three real estate fundraising solutions and share a few tips on getting started.
What Is Real Estate Fundraising Software?
Real estate fundraising software helps you streamline the process of raising funds for your real estate projects. It can be used by both individuals and organizations to manage investments, track progress, and monitor compliance with regulations.
Most real estate fundraising solutions offer a CRM system, which helps you keep track of your LPs and their contact information.
Some others may also include robust analytics and investor reporting features to track progress on your real estate development projects.
The critical distinction between real estate fundraising software and other fundraising solutions is that it’s designed specifically for the real estate industry. It includes features and tools relevant to real estate investors, syndicators, and industry professionals.
What Are the Benefits of Using Real Estate Fundraising Software?
Adopting a solid real estate fundraising solution comes with several benefits, including:
- Reduced time and effort: Automate many of the tasks associated with fundraising, from sending out reminders to tracking payments.
- Improved accuracy and compliance: Avoid mistakes and ensure you comply with regulations by keeping all your fundraising data in one place.
- Greater transparency and accountability: Get a clear picture of where your money is coming from and where it’s going.
- Better decision-making: Make more informed decisions about allocating your resources.
- Enhanced relationship management: Real estate fundraising software can help you keep track of your investors and cultivate relationships with them.
How Does Real Estate Fundraising Software Work?
Real estate fundraising software is typically cloud-based, which means it can be accessed from anywhere with an internet connection.
Once you’ve signed up for an account with a real estate fundraising provider, you’ll be able to create and manage your projects from a central dashboard.
Most solutions allow you to add team members and collaborators, so everyone can stay up-to-date on the latest developments.
Some other standard features include:
- A single source of truth for your real estate projects
- The ability to track progress and monitor compliance
- CRM tools for managing your LPs
- Robust analytics and reporting features
- Fundraising automation
- Integrated payment processing
We’ll explore these features in more detail later, but first, let’s answer a vital question.
What Are the Essential Features of Real Estate Fundraising Software?
When choosing a real estate fundraising provider, make sure it offers the following features:
A Robust CRM System
The best fundraising solutions offer a robust CRM system to track investors and their contact information.
Look for a system that allows you to add, edit, and delete investor records.
With Groundbreaker, for instance, you can add an unlimited number of investors to your database and track their contact information, investment preferences, and project history.
You can also use our CRM system to track your interactions with investors and improve your communications. This is a valuable way to stay on top of your relationships and ensure you’re providing the best possible service to your investors.
But this is just an example, of course.
Just ensure your chosen solution offers a CRM system that meets the specific needs of your real estate business.
Investor Portal
An investor portal is a secure, online space where your investors can log in and view information about their real estate investments, including:
- The project’s current status
- How much money has been raised
- How the project is performing against its goals
And some others.
An investor portal is an excellent way to keep your investors informed and build transparency and trust.
Groundbreaker’s investor portal, for example, gives your investors 24/7 access to their investments and the ability to make ACH transfers. This feature is incredibly convenient if your investors are located in different time zones.
Fundraising Automation
You can streamline and automate repetitive tasks with fundraising automation, such as sending reminders and thank-you notes.
Fundraising automation is a great way to save time and money, and it’s one of the most popular features that real estate fundraising software solutions offer.
With Groundbreaker, you can set up payments so that your investors can schedule their investments.
Groundbreaker also helps you collect signatures electronically to close deals faster and without the need for paper documents.
These are just a few examples of using fundraising automation to streamline your real estate business.
Real Estate Investment Management
Any effective real estate fundraising platform will also offer investment management features, including:
- Investment tracking: The ability to track investments and monitor performance.
- Portfolio management: Features to manage multiple portfolios from a single platform.
- Investor reporting and analytics: Robust reporting and analytics tools to help you understand your data and make informed decisions.
Groundbreaker, for example, offers a complete suite of investment management features.
Our investment tracking features give you visibility into every aspect of your investments. You can monitor performance and make changes as needed.
Groundreaker’s distribution features also help you manage your portfolios more efficiently, giving you more time to focus on other aspects of your business.
Investors can also see how their money is being used and how the project is progressing, positioning you as a more transparent and trustworthy partner.
Data Security
When dealing with sensitive investor information, it’s essential to keep your data secure.
Look for a real estate crowdfunding software that offers industry-leading security features, like data encryption and two-factor authentication.
Groundbreaker, for example, uses 256-bit SSL data encryption to protect your data. This is the same security level that banks and other financial institutions use.
Groundbreaker also complies with the EU’s General Data Protection Regulation (GDPR), ensuring that your data is managed per the highest standards.
Investor Communications
Communication is vital in any relationship, including the relationship between you and your real estate investors.
Make sure your chosen solution offers a variety of communication features, like email marketing, notifications, and investor portals.
With Groundbreaker, you can easily send updates to your entire investor list with just a few clicks. You can also create custom groups to send targeted communications to specific investors.
For example, you may want to send updates about a particular project to all of your investors. Or, you may like to send out a special offer to a group of prospective investors who have shown interest in your offerings.
This way, you can keep everyone informed about your projects and build better investor relations.
Deal Rooms
In today’s hyper-competitive real estate market, you need to move quickly when a good deal comes along.
Here’s where deal rooms come into play.
A deal room is a secure online space where you can store and share information about a deal with your team. This way, everyone can have visibility into the project and provide their input in real-time.
Groundbreaker’s deal room feature helps you close deals faster by giving your entire team visibility into the deal.
You can also invite your team to collaborate on the deal and provide their input. Add comments, attach files to each project, and keep everyone on the same page.
What Are the Top Three Providers of Real Estate Fundraising Software?
Now that you know what to look for in a real estate fundraising software solution, it’s time to explore some of the top providers.
Three of the best include:
1. Groundbreaker
Groundbreaker is a cloud-based real estate fundraising solution that offers a complete suite of tools for small and large syndication firms.
With Groundbreaker, you can easily track your investments, communicate with investors, and manage your deals. Our intuitive platform makes it easy to get started, and our knowledgeable support team is always here to help.
Some of the reasons Groundbreaker might be a good fit include:
- Ease of use: Our platform is intuitive and easy to use.
- Focus: We offer a complete suite of tools for real estate crowdfunding, so you can manage your entire process in one place. While others try to do too many things, we’re focused on real estate, which shows in our product.
- Seamless integrations: Groundbreaker integrates with various third-party software solutions, helping you manage your entire process from one platform.
- Experience: As CRE professionals ourselves, we understand the unique challenges you face. We’ve built Groundbreaker to help you overcome those challenges and be more successful.
Besides, Groundbreaker has been rated 4.9 out of 5 on G2.com, so you can be confident that you’re choosing a top-quality solution.
Schedule a free demo today and see how Groundbreaker can help you streamline your real estate fundraising process.
2. Juniper Square
Juniper Square is an investment management platform that helps you oversee your investments in a central location.
Juniper Square isn’t specifically designed for real estate fundraising. Still, it offers several features that make it an option for real estate investors.
3. SyndicationPro
SyndicationPro is a real estate syndication platform that offers tools for syndicators and investors. It provides you with the basic tools for real estate syndication, making it an option for those just getting started in the industry.
Questions To Ask Before Choosing a Specific Solution
Now that you know what to look for in a real estate fundraising software solution and have seen some of the top providers, it’s time to choose one for your organization.
Before deciding on a specific provider, ask:
- How easy is the platform to use?
- Is the solution specialized for real estate fundraising, or does it try to do too many things?
- What type of integrations does the platform offer?
- How much experience does the team have in the real estate industry?
- What do other users think of the platform?
These questions will help you narrow down your options and choose the best real estate fundraising software solution for your organization.
Is Groundbreaker the Right Solution for You?
To be blunt, that’s for you to decide.
If you’re looking for a solution with a special focus on real estate fundraising, as well as a proven track record and great reviews, then Groundbreaker is likely a good fit.
To make a more informed decision, why don’t you schedule a free demo today? It’s the best way to see if Groundbreaker meets your needs.